Advertising Opportunities - sizes and overview - 13abc.com Toledo (OH) News, Weather and Sports

Advertising Opportunities - sizes and overview

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Based on campaign objectives, we deliver a variety IAB approved Interactive Marketing Unit ad formats to targeted sections of our content. These ads are served adjacent to and sometimes within content areas on our site that best attract your potential customers.

We then develop a layered program that helps you best reach your target audience. These programs can include some or all of the following:

Interactive Marketing Opportunities – Based on campaign objectives, we deliver a variety IAB approved Interactive Marketing Unit ad formats to targeted sections of our content. These ads are served adjacent to and sometimes within content areas on our site that best attract your potential customers.

Here are common ad types served on our web site:

» Full Banner (468x60 pixels) - one on every page
» Medium Rectangle (300x250 pixels) - two on every page
» Leaderboard (728x90 pixels) - two on every page
» Pre-roll and pre-roll with 300x250 companion ad
» Email - two sizes
» Mobile - THREE sizes (WAP (120x30; 216x54), iPhone, Android 300x50)

Rich Media
Utilize rich media capabilities to serve streaming video ads or ads that interact with our users such as rollovers, expandable and floating ads and other similar formats. We offer:

» Expandable
» Corner Peel
» Sliding Billboards and Pencil Ads (850x30 opens automatically and by mouseover to 850x236)
» Video/Audio
» Interstitial Ada

Additional Advertising Programs include:

Geo-targeting
Aim your advertising at a specific segment of our audience based on their geographic location. Reach only the customers that make sense for you!

Obituary and Real Estate Advertising (coming soon)
Reach the Best Local Audience with the Best Local obituary and real estaate sections on our site. Custom programs are available for advertisers.

Section and Site Sponsorships
Occupy the premier position on a section or even the entire Web site. Sponsorships include a package of interactive ad units and can also include contests, surveys, email marketing and more. Price varies by section.

Email Marketing
Editorial eNewsletters: Advertise or sponsor one of our opt-in newsletters. our site newsletters have a high "open rate" insuring that your message is read. Ask about our newsletter blasts - a great way to deliver your message to the desktop of every single one of our newsletter subscribers. Price varies by newsletter.

Contests
Increase awareness for your products and company with an interactive contest on our site. You provide the prize and we design, administer and fulfill the contest. Best of all, at the end of the contest, we provide a database of entrants who have not opted-out from receiving information from you, including both US Mail and email addresses.

Business Listings - our site's Searchable Directory of Local Businesses (COMING SOON!)
Our site offers FREE comprehensive business listings search functionality that allows consumers to find your business by category, distance and keyword. Claiming and managing your listing on our site gives consumers the opportunity to find out more about what you have to offer quick and easier.