Auto industry leaders impressed by Toledo Jeep - 13abc.com Toledo (OH) News, Weather and Sports

Auto industry leaders impressed by Toledo Jeep

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The Center for Automotive Research is a non-profit group in Michigan. It works with every major automaker in North America on research that involves the future of the global auto industry.

Leaders at C.A.R. say what's happening with the auto industry in Toledo is impressive.

More than 1,100 workers are being hired to build a new Jeep SUV in Toledo. Experts believe it will sell well, but it will have to earn its stripes with loyal Jeep customers.

"Jeep has always been a cult of owners, so they will be tough on it," says Jay Baron, President and CEO of the Center for Automotive Research. "They will say it is fine for it to have the typical look of a muscular, off-road Jeep, but it will better be able to take a beating like Jeep has been known to do."

Baron believes some of the decision to expand in places like Toledo comes down to more than just numbers for Chrysler CEO Sergio Marchionne.

"I think Marchionne has really been loyal to communities like Detroit and Toledo," he says. "It's like he has decided that we have to build vehicles where we have traditionally built them and not relocate to low cost countries."

Experts say it's not enough for plant operations to be lean, they also have to be flexible. The Toledo assembly complex is certainly both.

"This new morphing into lean/agile is enabling a whole different paradigm of manufacturing in the auto industry, which is exciting for communities like Toledo in the middle of the game," says Baron. "It's really great news."

As the new hi-tech jobs come online at plants like the Toledo assembly complex, Baron is somewhat concerned about a future shortage of workers to fill those positions.

"We do not have a pipeline of young people who look at manufacturing as a career like assembly workers, engineers, sales and marketing, skilled trades," he says. "They are looking elsewhere rather than manufacturing, which is so important."

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