13abc and The Blade announce partnership - 13abc.com Toledo (OH) News, Weather and Sports

13abc and The Blade announce partnership

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The Blade and 13abc have entered in a new partnership that will provide the two news organizations some synergy on news reporting but also see them working together on business-related projects and community events.

"We have not gone that deep before," Joseph H. Zerbey IV, president and general manager of The Blade, said of the partnership that begins today. "Usually these partnerships are just on the news side."

But Mr. Zerbey said WTVG will be involved with The Blade in marketing efforts and as full partners in several promotional events. "On the Fourth of July and the Holiday Parade and promoting our Web microsites, they're going to be with us," he added.

WTVG President and General Manager John Christianson said that "we are honored to partner with a news organization such as The Blade. Their commitment to journalistic excellence is second to none. By combining the resources of The Blade and 13abc Action News, we'll be able to better serve all of our viewers and the local communities. It's our goal to provide the very best news, weather, and sports information to our loyal viewers each and every day, and the new Blade partnership is one more way that enhances that commitment."

Continue reading at ToledoBlade.com...

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