Social media among threats to greeting card makers
Posted:
Updated:
KANSAS CITY, Mo. (AP) - Fewer people are sending paper greeting cards, a worrisome challenge for the nation's top card company.
Kansas City, Mo.-based
Hallmark Cards Inc. announced last week it's closing a Kansas plant that
produced a third of its signature product. Hallmark is shedding about
300 jobs as it shifts work to two other plants.
Hallmark and companies like
it are dealing with a cultural shift in which consumers are
increasingly choosing cheaper and quicker ways to communicate.
Hallmark says that over the
past decade, the number of greeting cards sold in the U.S. has dropped
from 6 billion to 5 billion. An industry trade group puts the figure at 7
billion.
Hallmark executive Pete
Burney says competition in the industry is "formidable" and that
consumers have more ways to connect digitally.
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Thursday, May 23 2013 12:47 PM EDT2013-05-23 16:47:37 GMT
Source: TPS website
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