Study shows growth in second screen users - 13abc.com Toledo (OH) News, Weather and Sports

Study shows growth in second screen users

Posted: Updated:

NEW YORK (AP) - Television viewers were once called couch potatoes. Many are becoming more active while watching now, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets.
    
The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 percent from only five months earlier. And that was before the Olympics, which was probably the first big event to illustrate the extent of second screen usage.
    
"Twitter has become the second screen experience for television," said Deirdre Bannon, vice president of social media at Nielsen.
    
Social networking is becoming so pervasive that the study found nearly a third of people aged 18-to-24 reported using the sites while in the bathroom.
    
An estimated 41 percent of tablet owners and 38 percent of smartphone owners used their device while also watching television at least once a day, Nielsen said.
    
That percentage hasn't changed much; in fact, 40 percent of smartphone owners reported daily dual screen usage a year earlier, Nielsen said. The difference is that far more people own these devices and they are using them for a longer period of time. The company estimated that Americans spent a total of 157.5 billion minutes on mobile devices in July 2012, nearly doubling the 81.8 billion the same month a year earlier.
    
"There are big and interesting implications," Bannon said. "I think both television networks and advertisers are onto it."
    
The social media can provide networks with real-time feedback on what they are doing. The performance of moderators at presidential debates this fall was watched more closely than perhaps ever before, because people were instantly taking on Twitter to provide their own critiques.
    
It also makes for some conflicting information: Twitter buzzed with complaints last summer about NBC's policy of airing many Olympics events from London on tape delay, yet ratings for the prime-time Olympics telecast soared past expectations.
    
The increase in people watching television and commenting about it online would seem to run counter to another big trend this fall: more people recording programs and watching them at a later hour. Those contrary trends both increase the value of live event programming like awards shows or sporting events.
    
The Nielsen study also found that 35 percent of people who used tablets while watching TV looked up information online about the program they were watching. A quarter of tablet owners said they researched coupons or deals for products they saw advertised on television
    
As rapid as the use of social media while on television is growing in the United States, it already lags behind other countries. Nielsen said that 63 percent of people in the Middle East or Africa report using social media while on TV, and 52 percent of people in Latin America.
    
The U.S. media survey is based on a representative sample of 1,998 adults in Nielsen's panel of Internet users, conducted online between July 19 and Aug. 8. Nielsen's global survey involved more than 28,000 people in 51 countries and was taken between March 23 and April 12, 2011.

  • Top StoriesMore>>

  • West Nile virus found in Ottawa Hills

    West Nile virus found in Ottawa Hills

    Monday, July 28 2014 8:22 PM EDT2014-07-29 00:22:07 GMT
    West Nile is in Northwest Ohio. Biologists are confirming that 30 mosquitos tested positive for the virus. The test site where the infected mosquitos were found is in the Ottawa Hills area by Central Avenue. 30 mosquitos gathered around the second week of July were found to be carrying the virus. Health officials warn just one bite from an infected mosquito can give you the virus. In most people, West Nile feels like the flu, with aches, pains and fatigue. In some, the virus can be very ...
    West Nile is in Northwest Ohio. Biologists are confirming that 30 mosquitos tested positive for the virus. The test site where the infected mosquitos were found is in the Ottawa Hills area by Central Avenue. 30 mosquitos gathered around the second week of July were found to be carrying the virus. Health officials warn just one bite from an infected mosquito can give you the virus. In most people, West Nile feels like the flu, with aches, pains and fatigue. In some, the virus can be very ...
  • Bryan police chief stepping down; new chief named

    Bryan police chief stepping down; new chief named

    Monday, July 28 2014 6:25 PM EDT2014-07-28 22:25:04 GMT
    Could new leadership bring a break in a cold case murder that the 13abc I-Team profiled recently? The community of Bryan may soon find out. There will be a new police chief in Bryan starting Mid-September. And that chief will have one major case hanging over his department as it has been over the last 5 years. Bryan police chief Jeff Arnold submitted his resignation Friday and the city council voted to accept it in a special meeting Monday. He will leave his post September 14th.
    Could new leadership bring a break in a cold case murder that the 13abc I-Team profiled recently? The community of Bryan may soon find out. There will be a new police chief in Bryan starting Mid-September. And that chief will have one major case hanging over his department as it has been over the last 5 years. Bryan police chief Jeff Arnold submitted his resignation Friday and the city council voted to accept it in a special meeting Monday. He will leave his post September 14th.
  • Toppled rail cars remain along tracks after Springfield Twp. train derailment

    Toppled rail cars remain along tracks after Springfield Twp. train derailment

    Monday, July 28 2014 6:06 PM EDT2014-07-28 22:06:26 GMT
    25 days after a train derailed at the Crissey Road Crossing, 11 overturned rail cars and piles of other parts remain between the tracks and Old Airport Highway. 
    25 days after a train derailed at the Crissey Road Crossing, 11 overturned rail cars and piles of other parts remain between the tracks and Old Airport Highway. 

Area Events Calendar

See It, Shoot It, Send It!