Rebranding Toledo campaign looks to attract business
Posted:
Updated:
The Toledo region is getting a facelift, but not in the physical sense. A new campaign is aimed at making the region more attractive for businesses, tourists and potential residents.
The idea behind the campaign is to brand this area as the 'new manufacturing economy'. All of this is enabled by digital technologies, advanced systems and a highly trained workforce. The budget for the promotion is between $100,000 and $150,000.
"We work with limited funding and resources, some regions are spending one to three million dollars per year," says Jeff Schaaf, the Toledo Region Brand Director.
Campaign organizers plan to roll out a promotional video, enhanced web site and media press campaign over the next few months. They have also been increasing their presence on social media since 2009, the year the concept was first put into place.
"To simplify it, we invent it, design it, build it, service it and ship it," says Schaaf. "And 'it' could be any number of things from solar panels to software."
Thursday, June 20 2013 6:05 AM EDT2013-06-20 10:05:41 GMT
A driver is dead after a car crash in Williams County Wednesday night. The crash happened on U.S. 20 west of County Road 5. OHP says the driver was going westbound on U.S. 20 when the vehicle traveled
One person was killed in a crash in Williams County Wednesday night.
Wednesday, June 19 2013 10:53 PM EDT2013-06-20 02:53:28 GMT
Three young brothers who have been missing the more than two years were featured on national TV Wednesday night. Former "America's Most Wanted" host John Walsh profiled the case of Andrew, Alexander and
Three young brothers who have been missing for more than two years were featured on national TV Wednesday night. Former "America's Most Wanted" host John Walsh profiled the case of Andrew, Alexander and Tanner Skelton.
Wednesday, June 19 2013 6:15 PM EDT2013-06-19 22:15:15 GMT
Most of us wouldn't be able to swim across Lake Erie, so imagine doing it with a debilitating condition. A Maumee man with Crohn's disease is training to cross the lake to help raise money and awareness
Maumee man set to swim across Lake Erie in an effort to raise money for help Crohn's disease research.
Wednesday, June 19 2013 6:12 PM EDT2013-06-19 22:12:43 GMT
Five St. Ursula students traveled to Washington, DC to be honored with the Jefferson Award for Community Service. As part of their trip, they met with Congresswoman Marcy Kaptur. Washington Bureau Chief
Five St. Ursula students traveled to Washington, DC to be honored with the Jefferson Award for Community Service. As part of their trip, they met with Congresswoman Marcy Kaptur. Washington Bureau Chief Jacqueline Policastro tagged along during their visit.
Wednesday, June 19 2013 10:53 PM EDT2013-06-20 02:53:28 GMT
Three young brothers who have been missing the more than two years were featured on national TV Wednesday night. Former "America's Most Wanted" host John Walsh profiled the case of Andrew, Alexander and
Three young brothers who have been missing for more than two years were featured on national TV Wednesday night. Former "America's Most Wanted" host John Walsh profiled the case of Andrew, Alexander and Tanner Skelton.
Thursday, June 20 2013 6:05 AM EDT2013-06-20 10:05:41 GMT
A driver is dead after a car crash in Williams County Wednesday night. The crash happened on U.S. 20 west of County Road 5. OHP says the driver was going westbound on U.S. 20 when the vehicle traveled
One person was killed in a crash in Williams County Wednesday night.
Wednesday, June 19 2013 9:44 PM EDT2013-06-20 01:44:14 GMT
LOS ANGELES (AP) - HBO and James Gandolfini's managers say the actor famous for his role in "The Sopranos" has died in Italy. The cable channel, and managers Mark Armstrong and Nancy Sanders, say the
James Gandolfini, whose portrayal of a brutal, emotionally delicate mob boss in HBO's "The Sopranos" helped create one of TV's greatest drama series and turned the mobster stereotype on its head, died Wednesday in Italy. He was 51.
Wednesday, June 19 2013 6:15 PM EDT2013-06-19 22:15:15 GMT
Most of us wouldn't be able to swim across Lake Erie, so imagine doing it with a debilitating condition. A Maumee man with Crohn's disease is training to cross the lake to help raise money and awareness
Maumee man set to swim across Lake Erie in an effort to raise money for help Crohn's disease research.
Wednesday, June 19 2013 6:09 PM EDT2013-06-19 22:09:35 GMT
Changes in technology are forcing Blissfield Manufacturing to close one plant and expand another. The company made the tough decision to shut down its Portland, Indiana plant as the owners work hard
Blissfield company announces it is closing a plant in Indiana and consolidating operations in its Blissfield headquarters adding 73 jobs.
Wednesday, June 19 2013 5:51 PM EDT2013-06-19 21:51:41 GMT
After more than 4 inches of rain in the first half of June, northwest Ohio and southeast Michigan has become a breeding ground for mosquitoes. Spraying is underway in hopes of reducing the threat of mosquito-borne illnesses.
After more than 4 inches of rain in the first half of June, northwest Ohio and southeast Michigan has become a breeding ground for mosquitoes. Spraying is underway in hopes of reducing the threat of mosquito-borne illnesses.
Wednesday, June 19 2013 5:11 PM EDT2013-06-19 21:11:48 GMT
First Energy got started on a project to make its energy grid in Sandusky County more reliable, but the means of getting the job done may surprise some people. The company is using a helicopter to hang
First Energy got started on a project to make its energy grid in Sandusky County more reliable, but the means of getting the job done may surprise some people. The company is using a helicopter to hang high voltage transmission lines onto the arms of towers.
Wednesday, June 19 2013 5:08 PM EDT2013-06-19 21:08:49 GMT
An inmate at Toledo Correctional Institution was indicted Wednesday on two counts of aggravated murder and one count of felonious assault. Dustin Lynch, 26, is accused of killing fellow inmate Arturo
An inmate at Toledo Correctional Institution was indicted Wednesday on two counts of aggravated murder and one count of felonious assault. Dustin Lynch, 26, is accused of killing fellow inmate Arturo Lopez in March.
Wednesday, June 19 2013 5:06 PM EDT2013-06-19 21:06:00 GMT
After two levy defeats, Bowling Green City Schools are cutting costs. The district is moving to a pay-to-participate system, charging students for after-school activities. The move could be the beginning
After two levy defeats, Bowling Green City Schools are cutting costs. The district is moving to a pay-to-participate system, charging students for after-school activities. The move could be the beginning of more cuts for the district.
All content © Copyright 2000 - 2013 WorldNow and WTVG. All Rights Reserved.
