IMG Production, the production division of IMG Worldwide, the global sports, fashion and media company, has been commissioned to produce versions of the 'The Commerce World's Strongest Man 2013 hosted in Sanya, China'.
Now in its 36th year, the event, which has MET-Rx as the presenting sponsor, is being held from August 17-24 in Sanya at the Grand Soluxe Hotel and Resort with additional venues in and around the city. Qualifying rounds are being held from 17-20 August with the final taking place over two days from 23rd August.
The Commerce World's Strongest Man 2013 will be broadcast on Channel 5 in the UK for the third successive year, with five qualifying rounds and the final due to air in winter 2013. It will also be broadcast in the US later in the year.
James Richardson will once again present the series which is owned by IMG and averaged 1.2m viewers across 11 episodes and drew an audience of 1.8m for the final in the UK in 2012.
Lisa Comber, IMG's Event Producer, said: "We are delighted to have been commissioned to produce 'The Commerce World's Strongest Man 2013 hosted in Sanya, China'. We welcome Commerce as our new sponsor, while MET-Rx continues their relationship as presenting sponsor.
"Sanya is the southern-most city on the beautiful Chinese island of Hainan and is renowned for its tropical climate which will provide a stunning backdrop to the event and the perfect base for the competition."