Ronald McDonald mothballed - 13abc.com Toledo (OH) News, Weather and Sports

Ronald McDonald mothballed

Posted: Updated:
Ronald McDonald, a spokesman for McDonald's Corp. (NYSE: MCD), has been mothballed. He began to make appearances for the fast-food giant in 1963. Although the company claims he still exists as a symbol for the company, he is barely visible, except as the name of the Ronald McDonald Houses for sick children. Although he has not been entirely replaced, the new, highly promoted images for McDonald's include a farmer named Dirk. He is a lettuce supplier to the fast-food company, a new symbol of its commitment to healthier food. His face and his story grace the McDonald's website, a hint of how important it is for the company to distance itself from the image of a provider of only fat, high-caloric food and drinks


  • Top StoriesMore>>

  • Major construction project could tie up traffic

    Major construction project could tie up traffic

    Monday, September 1 2014 6:20 PM EDT2014-09-01 22:20:52 GMT
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
  • Early Head Start aims to offer services for whole family

    Early Head Start aims to offer services for whole family

    Monday, September 1 2014 5:44 PM EDT2014-09-01 21:44:51 GMT
    Students in Toledo's Head Start program are headed back to school soon. For the first time the program is being run by Toledo Public Schools.
    Students in Toledo's Head Start program are headed back to school soon. For the first time the program is being run by Toledo Public Schools.
  • Olive Garden restaurants honor first responders with free lunch

    Olive Garden restaurants honor first responders with free lunch

    Monday, September 1 2014 6:13 PM EDT2014-09-01 22:13:04 GMT
    Workers at Olive Garden have developed an amazing relationship with the people who keep us safe. So they decided to honor police and fire with a free lunch.
    Workers at Olive Garden have developed an amazing relationship with the people who keep us safe. So they decided to honor police and fire with a free lunch.

Area Events Calendar

See It, Shoot It, Send It!