Ronald McDonald mothballed - 13abc.com Toledo (OH) News, Weather and Sports

Ronald McDonald mothballed

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Ronald McDonald, a spokesman for McDonald's Corp. (NYSE: MCD), has been mothballed. He began to make appearances for the fast-food giant in 1963. Although the company claims he still exists as a symbol for the company, he is barely visible, except as the name of the Ronald McDonald Houses for sick children. Although he has not been entirely replaced, the new, highly promoted images for McDonald's include a farmer named Dirk. He is a lettuce supplier to the fast-food company, a new symbol of its commitment to healthier food. His face and his story grace the McDonald's website, a hint of how important it is for the company to distance itself from the image of a provider of only fat, high-caloric food and drinks


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