Tecumseh featured in the Summer 2014 "Pure Michigan" campaign - 13abc.com Toledo (OH) News, Weather and Sports

Tecumseh featured in the Summer 2014 "Pure Michigan" campaign

Posted: Updated:
          This story is coming from "The Adrian Daily Telegram":

          The state’s Pure Michigan summer tourism advertising campaign has begun.
For the second year, Tecumseh is included in the campaign. Local interests contributed almost $29,000 for the Tecumseh area’s participation in the Pure Michigan campaign, which triggered a match from the state.
The television campaign has been airing since March. The summer campaign’s radio and television commercials will run and billboards displayed through­- out the Great Lakes region.
This year, 36 private-sector partners are part of the state campaign, which has a budget of $6,278,268, including $2,069 from local entities. Six national partners are contributing $6.3 million and, with the Michigan Economic Development Corp. match, the total advertising campaign has a budget of $12.6 million.
The partners are divided into national, regional and in-state. Tecumseh is one of the 30 regional partners that include the Michigan Wine Council. Ann Arbor is one of the six national partners.
“Tecumseh was recently relisted on the Travel Michigan homepage as a hot spot, which immediately spurred a dramatic increase in the hits to our Tecumseh websites,” said Paula Holtz, Tecumseh economic development director. “It is difficult to measure the impact this critically acclaimed campaign can have. While the audience for our radio spots is in the Fort Wayne and Lansing markets, the larger Pure Michigan campaign directs visitors to the Travel Michigan homepage from a national, and now international, audience.”
The regional market targeted with the advertising includes Chicago; Indianapolis, Fort Wayne and South Bend, Indiana; Cincinnati, Cleveland, Columbus and Dayton, Ohio; Green Bay and Milwaukee, Wisconsin; St. Louis; and Southern Ontario. Michigan ads will run in the Detroit, Bay City, Flint, Kalamazoo, Lansing, Grand Rapids, Saginaw and Traverse
markets. According
rding to the tourism division of the Michigan Economic Development Corp., leisure spending in Michigan hit record levels in 2013. According to D.K. Shifflet &?Associates, visitor spending in Michigan hits $18.7 billion last year, including a record $13.8 billion in leisure travel spending.
“The momentum of the Pure Michigan campaign continues to grow, driving record levels of leisure travel spending and hotel occupancy in the state last year,”?said Leslie Hornung, senior vice president of marketing and public relations at the MEDC. “Our summer regional campaign is a key component of our effort to attract new and repeat out-of-state travelers to Michigan.”
Radio commercials featuring the voice of actor Tim Allen highlight the small-town ambiance of Tecumseh and Lenawee County. The Tecumseh ad is one of six regi
commercials. Besides
sides the radio ads, the city was featured in at least eight newspaper and magazine articles in 2013. The exposure resulted in a significant increase in visitors to the city’s website, as well as to other local websites, including the Tecumseh Area Chamber of Commerce and the Lenawee County Visitors Bureau, Holtz said.



  • LocalMore>>

  • Fallen Sandusky officer memorialized

    Fallen Sandusky officer memorialized

    Monday, September 1 2014 10:17 PM EDT2014-09-02 02:17:48 GMT
    Memories of officer Andy Dunn are still fresh in the minds of his fellow Sandusky police officers."He was a fun loving guy," Sandusky police chief, John Orzech said.Now, three and a half years after his death, Dunn has an honor chair inside of the department. His name, the department badge and the date he was shot and killed in the line of duty are engraved into the wood."We feel blessed to have this chair in our roll call room to keep Andy's memory alive," Chief Orzech said. Tributes to thei...
    Memories of officer Andy Dunn are still fresh in the minds of his fellow Sandusky police officers."He was a fun loving guy," Sandusky police chief, John Orzech said.Now, three and a half years after his death, Dunn has an honor chair inside of the department. His name, the department badge and the date he was shot and killed in the line of duty are engraved into the wood."We feel blessed to have this chair in our roll call room to keep Andy's memory alive," Chief Orzech said. Tributes to thei...
  • Major construction project could tie up traffic

    Major construction project could tie up traffic

    Monday, September 1 2014 6:20 PM EDT2014-09-01 22:20:52 GMT
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
  • Olive Garden restaurants honor first responders with free lunch

    Olive Garden restaurants honor first responders with free lunch

    Monday, September 1 2014 6:13 PM EDT2014-09-01 22:13:04 GMT
    Workers at Olive Garden have developed an amazing relationship with the people who keep us safe. So they decided to honor police and fire with a free lunch.
    Workers at Olive Garden have developed an amazing relationship with the people who keep us safe. So they decided to honor police and fire with a free lunch.
  • RegionalMore>>

  • Farmers make proactive steps to reduce runoff

    Farmers make proactive steps to reduce runoff

    Monday, September 1 2014 4:36 PM EDT2014-09-01 20:36:19 GMT
    Many farmers have their soil professionally tested every year and they only add the recommended nutrients on their crops. They are doing what they can to keep chemicals out of the runoff.
    Many farmers have their soil professionally tested every year and they only add the recommended nutrients on their crops. They are doing what they can to keep chemicals out of the runoff.
  • Man found dead in barn fire, woman escapes

    Man found dead in barn fire, woman escapes

    Monday, September 1 2014 4:22 PM EDT2014-09-01 20:22:09 GMT
    One man is dead after an overnight barn fire in northern Monroe County.The sheriff's office says that barn went up in flames just before 1 a.m. Monday.It happened outside of Carelton, MI, near the intersection of Colf and Sumpter.Investigators say a 54-year-old lived in an apartment above the barn. His body was found inside.According to deputies, the man's girlfriend managed to get out alive, with burns on her hands and feet.The sheriff is waiting to release the man's identity until his famil...
    One man is dead after an overnight barn fire in northern Monroe County.The sheriff's office says that barn went up in flames just before 1 a.m. Monday.It happened outside of Carelton, MI, near the intersection of Colf and Sumpter.Investigators say a 54-year-old lived in an apartment above the barn. His body was found inside.According to deputies, the man's girlfriend managed to get out alive, with burns on her hands and feet.The sheriff is waiting to release the man's identity until his famil...
  • Body recovered, 8 rescued overnight in Indian Lake

    Body recovered, 8 rescued overnight in Indian Lake

    Monday, September 1 2014 11:01 AM EDT2014-09-01 15:01:12 GMT
    LAKEVIEW, Ohio (AP) - Authorities recovered the body of a 22-year-old man from a western Ohio lake after responding to a call about a sinking boat. An Ohio Department of Natural Resources statement says eight of the nine people on the boat were rescued. State watercraft officers say they received the call about a boat sinking on Indian Lake north of the Lakeview boat ramp around 12:30 a.m. Sunday. Crews from area fire departments had already safely pulled the eight people from the water when ...
    LAKEVIEW, Ohio (AP) - Authorities recovered the body of a 22-year-old man from a western Ohio lake after responding to a call about a sinking boat. An Ohio Department of Natural Resources statement says eight of the nine people on the boat were rescued. State watercraft officers say they received the call about a boat sinking on Indian Lake north of the Lakeview boat ramp around 12:30 a.m. Sunday. Crews from area fire departments had already safely pulled the eight people from the water when ...
  • Top StoriesMore>>

  • Major construction project could tie up traffic

    Major construction project could tie up traffic

    Monday, September 1 2014 6:20 PM EDT2014-09-01 22:20:52 GMT
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
     A major construction project is about to start along State Route 420 in Wood County and that could mean delays for drivers, but ODOT hopes it will eventually clear up congestion.
  • Early Head Start aims to offer services for whole family

    Early Head Start aims to offer services for whole family

    Monday, September 1 2014 5:44 PM EDT2014-09-01 21:44:51 GMT
    Students in Toledo's Head Start program are headed back to school soon. For the first time the program is being run by Toledo Public Schools.
    Students in Toledo's Head Start program are headed back to school soon. For the first time the program is being run by Toledo Public Schools.
  • Fallen Sandusky officer memorialized

    Fallen Sandusky officer memorialized

    Monday, September 1 2014 10:17 PM EDT2014-09-02 02:17:48 GMT
    Memories of officer Andy Dunn are still fresh in the minds of his fellow Sandusky police officers."He was a fun loving guy," Sandusky police chief, John Orzech said.Now, three and a half years after his death, Dunn has an honor chair inside of the department. His name, the department badge and the date he was shot and killed in the line of duty are engraved into the wood."We feel blessed to have this chair in our roll call room to keep Andy's memory alive," Chief Orzech said. Tributes to thei...
    Memories of officer Andy Dunn are still fresh in the minds of his fellow Sandusky police officers."He was a fun loving guy," Sandusky police chief, John Orzech said.Now, three and a half years after his death, Dunn has an honor chair inside of the department. His name, the department badge and the date he was shot and killed in the line of duty are engraved into the wood."We feel blessed to have this chair in our roll call room to keep Andy's memory alive," Chief Orzech said. Tributes to thei...

Area Events Calendar

See It, Shoot It, Send It!