The MADD Northeastern Affiliate office, in partnership with the Cleveland Browns, will provide underage-drinking prevention programs to area schools during prom and graduation season, along with educational initiatives in the fall during high school football season and homecoming.
Since 2011, the Browns and MADD have teamed up to promote and create awareness for responsible consumption on gameday at FirstEnergy Stadium. The Browns want fans to enjoy their game experience while also being safe. For every Browns home game, MADD volunteers are on site to encourage fans to sign up and pledge to be a designated driver through the Good Sport program, while discouraging individuals under-21-years old by warning them of the dangers and ramifications of underage drinking.
The statistics tell the story of underage drinking loud and clear. About one in three eighth graders has tried alcohol. One in five teens binge drinks, yet only one in 100 parents think their kids binge drink. Kids who start drinking young are seven times more likely to be in an alcohol-related crash. These reasons alone are compelling enough to make sure that underage drinking prevention programs and dialog should happen throughout the year. This partnership between the Browns and MADD will help further educate young people in area schools of the dangers of illegal and irresponsible alcohol consumption, along with providing parents powerful tools to prevent underage drinking and the tragedies that can result.
Car crashes are the leading cause of death for teens, and more than one out of three of those are alcohol related. Teen alcohol use kills about 6,000 people a year, more than all illegal drugs combined. Our young people are out greatest resource and our future. Equipping them, along with their parents, with the necessary tools and information will help make all communities safer, healthier places to live.