Fans coming to the NASCAR’s fastest track this weekend can experience four Michigan-based breweries in the New Holland Fan Plaza. Thanks to Rave Associates from Ann Arbor, Michigan, a Michigan Beer Garden has been created.
Michigan International Speedway is proud to partner with Rave Associates — another Michigan-based company — to bring fans a great selection of Michigan beers and the Michigan Beer Garden in both June and August.
“We have worked hard to find unique opportunities to showcase different Michigan companies to fans on race weekend,” MIS President Roger Curtis said. “This partnership with Rave Associates will allow our fans to get to know four local breweries and their line of beers. Michigan has become the hotbed for craft beers in the entire United States and is home to some of the best beers in the world.”
Rave Associates and the four participating breweries are all investing in a partnership with MIS. New Holland Brewing Company, Arcadia Brewing Company, Dark Horse Brewing Company and Founders Brewing Company will all be featured in the Michigan Beer Garden. These breweries and their brands will also be found at concession locations around the property and available in MIS Suites and the Champions Club Presented by CP Federal Credit Union.
“On behalf of Arcadia Ales, Dark Horse Brewery, Founders Brewery, New Holland Brewery and all of the employees at Rave Associates we are extremely pleased to partner with the most iconic sports venue in the state of Michigan,” Rave Associates President Jim Warbritton. “The events at Michigan International Speedway are a fantastic way for us to expose hundreds of thousands of people to the quality of beer brewed in our great state. Our four partner breweries will expose NASCAR fans to an excellent selection of Michigan beers. For Rave Associates and our partner breweries, it was a no brainer to partner the best beers in Michigan with the best sporting event in Michigan.”
Rave Associates is an Ann Arbor based wholesaler of fine beer and wine products from around the world. Rave has been in business for over 30 years serving the needs of Southeastern Michigan. We market our products directly to licensed accounts in Genesee, Jackson, Lenawee, Livingston, Oakland, Macomb, Monroe, Washtenaw and Wayne Counties
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
Tickets are on sale at http://www.MISpeedway.com
or by phone at 800-354-1010.
Keep up with Michigan International Speedway via Twitter @MISpeedway
or on Facebook at www.facebook.com/MISpeedway
. Android and iPhone can now download Discover MIS
, the official app of MIS, on Google Play and iTunes.
Join our Mobile Fan Club by texting MISCLUB on a Sprint Handheld or other mobile device to 69050
. Standard text message rates may apply. 2014 Michigan International Speedway Schedule
Friday, June 13 ARCA Racing Series presented by Menards Corrigan Oil 200 and Bandit Chippers Pole Day
Saturday, June 14 NASCAR Nationwide Series Ollie’s Bargain Outlet 250
Sunday, June 15 NASCAR Sprint Cup Series Quicken Loans 400
July 18-20 Faster Horses Festival
Friday, Aug. 15 Bandit Chippers Pole Day
Saturday, Aug. 16 NASCAR Camping World Truck Series Careers for Veterans 200 presented by The Cooper Standard Foundation & Brad Keselowski’s Checkered Flag Foundation
Sunday, Aug. 17 NASCAR Sprint Cup Series Pure Michigan 400