Biggby Coffee launches initiative to knock out hunger

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BIGGBY® COFFEE is working to ease the hunger pains in our country one cup of Joe at a time.

Over 45 million Americans, including about 13 million children in the United States, face hunger every day, according to the Feeding America hunger relief organization.

Now the coffee giant is launching a brand new program geared toward knocking out hunger in our country.

It’s called the Giving is Getting Week.

Here’s how it works: Each of the 224 BIGGBY® COFFEE locations will be paired off with an area non-profit organization.

Customers will be encouraged to include a donation with any order at participating locations.

Those donations will benefit the store's non-profit partner.

For every dollar donated to the local food banks, a coupon for $1 will be given back to the customer be used on future orders until Thanksgiving.

The very first Giving is Getting Week is happening from Oct. 11 through Oct. 17.