"Clear Choices, Clean Water": a new environmental initiative

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TOLEDO, Ohio (WTVG) - Environmental initiatives can be a massive undertaking. It can seem daunting when you feel the fate of the planet rests in your hands, but it's always the small actions that add up.

That's where "Clear Choices, Clean Water" comes in.

The Indiana-based campaign seeks to increase awareness nationwide on conserving resources and improving water quality -- something Great Lakes residents are certainly no stranger to.

"This is our way, as the city of Toledo, to reach out to our citizens and say 'you too can help clean up Lake Erie'", says Ed Moore, director of public utilities. "Clean up after your dogs, use less fertilizer on your lawns... they may seem like small acts, but in the end, all of it together makes a big impact."

By taking a pledge on their website, you can see how much pollution you'd be preventing from entering the watershed if you take certain actions. Among those taking a pledge is Mayor Wade Kapszukiewicz.

"I, personally, am taking this challenge, and am encouraging other Toledoans to join me. I'm also encouraging businesses to provide incentives for their workers to compete with one another to see who can do a better job of helping the lake."

The mayor says while the majority of our lake pollution comes from agricultural runoff, we can't do everything, but we can all do something.

"The point of this initiative is to say we all do make a difference, so let's see what we can do to cut down on our footprint", he added.

To learn more about "Clear Choices, Clean Water", visit http://toledolakeerie.clearchoicescleanwater.org/