Kroger cuts out the checkout and offer customers the chance to scan, bag and go
Kroger is offering its customers a new way to shop. The grocer is launching what it calls Shop, Bag, Go.
Here's how it works. Customers get a wireless handheld scanner or can use the Scan, Bag, Go app on their smart phone. They use that device to scan and bag products as they shop. The technology keeps track of their order and total throughout the shopping experience. The company says shoppers can also view and download digital coupons and view the current week's sales ad.
Customers using the new service will then head to the self-checkout area to pay. Shoppers who use their mobile phones will also have the option to pay through the mobile app. Then, just show proof you paid to the self-checkout attendant, take your groceries and go.
“We are expanding this transformative technology to new stores through Restock Kroger — our three-year business strategy that will redefine the customer experience.” said Mike Murphy, VP of Operations for Kroger’s Columbus Division. “This service is one more way Kroger customers can engage with us, like curbside pickup or delivery – we want to meet our customers where they are.”
The new shopping experience will be available to customers at the Perrysburg and Sandusky Marketplace locations in April. Kroger says it plans to expand the service to four other local locations by the end of 2018.