Nature's Nursery gets creative with fundraising because of coronavirus
The coronavirus is not only impacting individuals and businesses, but it's also hitting a lot of non-profits hard.
The organizations, which rely on donations to operate, have had to cancel fundraisers. And now, many agencies are forced to come up with creative ways to fill the gap.
Nature's Nursery takes in thousands of injured and orphaned wild animals every year. This is the beginning of baby season, the busiest time of year, so the rescue has to spend a lot of money on things like formula and feeding tubes to care for all those baby animals.
In addition to canceling multiple fundraisers, the coronavirus also forced Nature's Nursery to stop visits with school and scouting groups. Those visits brought in money used to help care for the animals.
"We talked about the importance of keeping donors engaged and involved. We also wanted to offer people educational opportunities while children are out of school," Nature's Nursery executive director Allison Schroeder said. "We came up with a virtual opportunity for people to make a contribution. We are adding a special group, and with that special group you will have exclusive access to educational programs and behind the scenes footage."
The rescue also heavily relies on volunteers. Because of health concerns, some of them are staying home. However, other volunteers are offering to take extra shifts.
If you'd like to make a donation, you can learn more about the fundraiser
and make a donation