(Gray News/CNN) – You'll still be able to taste the rainbow. You just won’t be able to see it during June.
Skittles is dropping the rainbow in support of the LGBTQ+ community for Pride month.
The limited-edition Pride Packs will feature a colorless design with colorless candies inside.
The promotion flips the script on Pride month which typically highlights rainbows, a symbol of gay pride.
“During PRIDE only #OneRainbow matters,” a tweet from the candy maker says. “That’s why we have given up our rainbow to show support for the LGBTQ+ community!”
Skittles will donate $1 for every pack sold to the advocacy group GLAAD, up to $100,000.
Copyright 2020 Gray Media Group, Inc. and CNN. All rights reserved.